This article was originally on Insider by
Rosemary Gallagher. Click here for the original article.
A Napier University graduate and entrepreneur is launching a healthy snack lil’POP - described as an alternative to popcorn - commercially at the end of this month, with plans to seek investment for expansion this year.
Sydney Chasin, whose company Healthy Crop is based in Edinburgh’s Bright Red Triangle incubator at Merchiston, says lil’POP, made from ‘super ancient’ grain sorghum, a drought-resilient crop, will also help conserve the planet’s water resources.
She said that people don’t tend to think about water resources in this country, at least when it comes fast moving consumer goods, because it rains every day
Chasin, a graduate in financial services with entrepreneurship, said: “I’m creating a new grocery category with the launch of lil’POP.”
She believes her product can have a similar growth trajectory to quinoa, which has taken-off as a healthy food product in recent years.
Chasin will initially target the UK market, before expanding internationally, for example into Europe and Australia. She will be seeking a first round of investment this summer to allow her to expand her business in Edinburgh.
Chasin developed her business idea from knowledge of sorghum in her home country, the USA, and has received support from the Scottish Institute for Enterprise and Edinburgh’s Napier University.
Earlier this month, Chasin was part of an Enterprise Nation delegation to No 10 Downing Street where she was given the chance to meet special adviser to the Prime Minister Jimmy McLoughlin and business engagement manager Niamh Mulholland for a special event on young entrepreneurs. Enterprise Nation offers support people to start and grow their own businesses.
She said: “As a young entrepreneur, setting out to create a global business, I find it important to know that I am being heard and that the government support and conditions are right to enable the success of both my company and other young companies. Opportunities like this give entrepreneurs a voice at what is arguably the most important table in the country.”
Chasin added that while the government offers a lot of support for entrepreneurs it could be better marketed to attract younger millennials, for example with the creation of one platform available to find out what help is available.
Her advice to other entrepreneurs starting out is to “trust your gut instinct. Just because you’re young doesn’t mean you can’t tap into that".
Images are from the original article and not property of The Healthy Crop Ltd.